For all businesses, the main goal is to increase brand awareness at a lower cost. Customized boxes can go a long way in helping to achieve this.
Whether it’s for packaging jewelry, cosmetics, electronics, or medical products, there are many variations of custom sizes and shapes that can be configured. It is advisable to choose a millimeter-custom configuration to reduce the need for packaging material and to become more environmentally friendly.
In addition to berlingot boxes, gift boxes with handle, euro perforated folding cartons, online packaging designers also offer packaging with special shapes such as triangle, petal, and shipping boxes…
Referring to ECMA (European Carton Makers Association) and FEFCO (European Federation of Corrugated Cardboard Manufacturers) standard codes can help in choosing packaging sizes.
Designing a custom corporate box is a technique to increase the visibility of a brand in a fast and efficient way.
The creation of a shipping box is done in just a few steps. First, the company must choose between a single or double flute box, and tell the box manufacturers the dimensions they want. Then, you must choose the sides to be printed, and the colors for the printing. Four-color printing on each surface allows a great possibility of design, which gives the desired individuality. It is also important to specify the desired quantity of boxes and upload the company logo. The logo or any type of design can be printed on the professional packaging to make the design of the box unique. Once you have read the summary of the quote, you can confirm the order of the personalized boxes.
The design, size and shape of the packaging directly impacts the sale of the products. Companies who are not familiar with this can benefit from the experience and advice of online advertising agencies and graphic designers.
In case of a limited budget, it is advisable to use the design tools that allow to create customized packaging even without specialized knowledge of the field.
It is necessary to order a sample kit of products to see the quality of printing, the speed of service, the shape of the packaging and especially to discover their folding technique.
Want to treat your employees or customers to a gift for the holidays or simply at any time of the year? It’s a great idea to show them your gratitude or simply to reward their hard work. To do this, bet on a DIY corporate gift at all costs! In fact, there is no shortage of ideas for DIY corporate gifts… Choose from these to give your employees the best merits!
The last time you used your two little hands to use your creativity was in elementary school? Don’t panic, you can impress your employees by opting for a personalized and original DIY corporate gift. For Christmas, for a birthday or any other occasion to celebrate, nothing beats the surprise basket. For the greatest pleasure of the gourmets, bet on fresh and local products that you can embellish with a small personal touch. This DIY corporate gift offers you a wide range of ideas: honey jar, terrine jar, sparkling wine, chocolate bar, sweets… Once you have gathered the products, all you have to do is assemble the whole thing in a small handmade basket or one made by craftsmen. Adorn it with a pretty ribbon and that’s the job!
To thank your employees for their efforts and the good vibes they bring to the office, you don’t have to go all out. Take advantage of the holidays to say thank you with a simple and effective DIY corporate gift. How about a greeting card? Much too classic for your taste? Just personalize it to do things differently. Embroidered greeting card, greeting card with a photo, greeting card with decorations and little extra details… Take your pick and go for it!
Goodies are a very trendy and unavoidable DIY corporate gift idea. Moreover, there are many objects to personalize, depending on the tastes of your employees. T-shirts, mugs, pins or bracelets, it’s up to you to decide which goodies will make the difference. Don’t hesitate to put your logo on it, as well as a little note to accompany the gift. And now, all that’s left to do is wrap it up and that’s the job!
The agenda is a professional tool used in large companies. At the present time of new technology, it is no longer limited to a paper form. But how to choose the diaries of its employees?
f you decide to offer diaries to your employees, you must first define a format adapted to the use, you will thus have the choice between a form that can fit in a bag, i.e. a pocket size or on the contrary a larger format adapted to the office. The office size is ideal for professional use. It should be noted that an agenda for professional use will limit the number of grids for weekends and holidays in favor of working days for note taking. In some cases, a diary can also be used as a notepad to write down for example memos related to a business meeting, or the directives of the directive in relation to a client. Having customizable Bookblock agendas for your employees will allow them to organize their day according to the needs of the business, plan ahead for monthly or yearly business calendars.
For a business calendar, the external aspect is very important to demonstrate to customers the seriousness of the company. It is also an opportunity to increase the visibility of the company with its logo on the cover of the agenda. This cover can be rigid or flexible, for example an imitation of copper will be more flexible than paperboard or even plastic. A soft cover allows you to put more print or image for example the slogan of the company. Concerning the binding, it can take different forms, for example it can be spiral to allow a better mobility of the agenda, it is made for employees who do not have time for an agenda difficult to open. For people working in difficult conditions, for example on a construction site, the sewn binding is ideal, because it allows the sheets of paper to remain well fixed.
Depending on your sensitivity to the cause of environmental protection, it is possible to choose diaries with recycled paper, that is, the manufacturer has a special label that confirms the use of materials from recycling. Finally, for the choice of colors, you should choose between white or ivory, the latter being more classy and appropriate for a corporate agenda.
To reward your customers’ loyalty and your employees’ loyalty, you can distribute corporate gifts. Here are some ideas for corporate gifts. Then, find out when to give these gifts and recognize the best corporate gift provider.
A corporate gift is a personalized object (often with the company’s logo) intended for free distribution internally (for employees) or externally (for customers and prospects). There are different types of gifts including goodies, raffle prizes, best-seller prizes (especially for authorized distributors), merit prizes (exemplary employees), etc. Goodies should be small objects useful in everyone’s daily life such as key rings, decorative objects, clothing, towels, bags, etc. But to highlight your brand, the ideal would be to adapt these goodies according to the products or services of the company. If the company sells hair products, the goodies should be hair related: hair brushes, a cape, etc. Other gifts are larger such as a smartphone, a staycation, a television, etc.
During the festive periods and during the events in your company, it is highly recommended to share corporate gifts to your employees. This way, they will feel important and considered. And above all, they will feel like they belong to the company. Regarding the distribution of corporate gifts externally, it allows to gain visibility. Offer corporate gifts to prospects during trade shows to enhance your brand. And during different commercial actions such as promotions, sales animations, it is strongly recommended to prepare corporate gifts of very large quantity for all the customers who will come to buy your products. These goodies symbolize your gratitude. They allow you to build customer loyalty and encourage the public to consume your products and services.
To maintain your brand image, place your orders with a good corporate gift supplier. All suppliers have a catalog of all the gifts they have made for various companies. To ensure that their service meets your personal expectations, you can ask them to make a sample before mass production. Avoid comparing suppliers by the prices of their products, as quality is not cheap. A better corporate gift supplier will be able to advise you. If in doubt, do not hesitate to consult the reviews on the internet.
Customer relations are a complex science for all companies, regardless of their sector of activity or size. However, in order for them to become real success factors for your organization, it is enough to understand a few simple principles from which good practices will naturally follow. A satisfied customer is first and foremost a customer who feels recognized: it is therefore essential to multiply the marks of consideration and recognition for the customers you wish to retain. These marks can take the form of business gifts, loyalty programs or original contests: here are the three steps that will allow you to choose the most effective one for your company.
The first step to improving your customer relationships is to clearly define your goals. The first of these is often loyalty: acquiring a new customer can cost up to seven times more than retaining your current customers! However, many techniques can help you to reach this loyalty objective in a very simple way: from the traditional end of year gift to the customized loyalty program, you will just have to choose the methods that best fit your organization and your customers. In addition, this goal-setting stage can be the perfect opportunity to engage your employees, who will likely be full of creative ideas to help you.
Once you’ve clearly defined your customer relationship goals, you’ll be able to create an effective strategy to achieve them. But the effectiveness of that strategy will depend on more than just the accuracy of your goals. You’ll also need to focus on developing the best possible customer knowledge to identify and implement the right loyalty levers. Are you hesitating between offering an end-of-year gift, launching a contest on your professional social networks or issuing vouchers? There is no good solution in the absolute: only an excellent knowledge of your customers will allow you to make the most profitable choices. Don’t hesitate to carry out a market study, no matter how old your company is: this analysis will help you to see things more clearly. Don’t hesitate to plan your budget in advance: having an overview of the resources you have available will make it much easier to make decisions.
Once you have designed your loyalty strategy, you can move on to its implementation. But your strategic thinking doesn’t stop there! You’ll need to make sure your strategy is working, while looking for ways to continually improve it. For example, if you’ve decided on the year-end gift, analyze the results: are your customers satisfied? To find out, don’t hesitate to ask them directly, through an anonymous questionnaire or in a more direct way. Also think about questioning your employees, and in particular those who are in daily contact with your customers: the members of your after-sales service as well as your sales representatives will be able to give you precious information on the degree of satisfaction of your customers.